Dear AMSSM Colleagues,
Nearly two years ago, AMSSM Immediate Past President Katherine Dec, MD and our leadership team set out to create a differentiating, elevating and consistent brand and marketing strategy for our member physicians.
I want to thank the Branding & Marketing Task Force, as well as the AMSSM members and leaders, who participated in this process. Their direction and input solidified our recommendations. Today we begin the roll out of a fresh, bold campaign that communicates who we are and what we do, as well as the value our members bring to the field of sports medicine.
This campaign unifies our members as Sports Medicine Physicians and positions us as an essential member of the health care team for athletes and active people of all levels.
Check out our first segment of messaging below. There will be additional marketing materials released over the next few months. Also look for consumer and referral source marketing efforts that AMSSM will be executing on your behalf. Finally, we have created an AMSSM member marketing toolkit available on the Member-Only Section of the website. The resources and content in this toolkit will be expanded throughout early 2019 leading up to the 2019 Annual Meeting this April in Houston. The toolkit will be a resource for sports medicine physician members and their practices to help better educate patients, referrers and the public as to who we are and what we do.
It is a privilege to serve as your president and I look forward to seeing you in Houston in April!
Chad Asplund, MD, MPH